THE STORY BEHIND
In a world where giving up often seems like the easiest option, FAIRENCORE was born from a different fire. FAIR ENCORE—French for “Begin Again.” Not once. Not twice. But relentlessly, until your goal is reached.
Cas Smits, Founder & Creative Director of FAIRENCORE, knows what it means to face setbacks. But where others stop, he kept going. Again. And again. Because there was never an alternative. No plan B. Only plan A—get up, push forward, repeat.
FAIRENCORE is more than a brand. It’s a mentality. A voice for the relentless. The dreamers who take action. Those who understand that success isn’t a matter of luck—it’s a choice. A choice to reignite that fire, every single day.
Not everyone will understand it. And that’s exactly the point. The Attitude Club isn’t for the masses. It’s for the 1% who refuse to quit. The ones who know that every dream comes with a price—sacrifice, discipline, and unwavering determination.
Chase your goals, and people will talk. They’ll call it arrogance. Overconfidence. But those who stand for something know the truth—it’s not arrogance. It’s attitude.
“Don’t match the attitude.”
We’re not just a brand you wear. We’re a club you feel. Words aren’t needed; the energy speaks for itself. If you get it, you’re part of it. If you don’t, you never were.
In a world where giving up often seems like the easiest option, FAIRENCORE was born from a different fire. FAIR ENCORE—French for “Begin Again.” Not once. Not twice. But relentlessly, until your goal is reached.
Cas Smits, Founder & Creative Director of FAIRENCORE, knows what it means to face setbacks. But where others stop, he kept going. Again. And again. Because there was never an alternative. No plan B. Only plan A—get up, push forward, repeat.
FAIRENCORE is more than a brand. It’s a mentality. A voice for the relentless. The dreamers who take action. Those who understand that success isn’t a matter of luck—it’s a choice. A choice to reignite that fire, every single day.
Not everyone will understand it. And that’s exactly the point. The Attitude Club isn’t for the masses. It’s for the 1% who refuse to quit. The ones who know that every dream comes with a price—sacrifice, discipline, and unwavering determination.
Chase your goals, and people will talk. They’ll call it arrogance. Overconfidence. But those who stand for something know the truth—it’s not arrogance. It’s attitude.
“Don’t match the attitude.”
We’re not just a brand you wear. We’re a club you feel. Words aren’t needed; the energy speaks for itself. If you get it, you’re part of it. If you don’t, you never were.